Privacy policy

Privacy Policy 

Pimalu ("we," "us," or "our") respects your privacy. This policy explains what personal information we collect when you visit our website or make a purchase, how we use and share it, and the choices you have. By using our website, you agree to the practices described here. 

Information we collect 

Information you give us. When you place an order, create an account, sign up for our newsletter, or contact us, we collect information such as your name, email address, phone number, billing and shipping address, and order details. Payment card information is processed securely by our payment processors; we do not store your full card number. 

Information collected automatically. When you browse our site, we and our service providers automatically collect information about your device and activity, including your IP address, browser type, pages viewed, products you looked at or added to your cart, referring website, and approximate location. This is collected through cookies, pixels, and similar technologies (see "Cookies and tracking" below). 

How we use your information 

We use your information to: 

  • Process and ship your orders, including returns and exchanges 

  • Communicate with you about your order and respond to your questions 

  • Send our email newsletter and promotions, if you've signed up 

  • Understand how visitors use our site so we can improve it 

  • Show you relevant ads on platforms like Facebook and Instagram 

  • Detect and prevent fraud and protect the security of our store 

  • Comply with legal obligations 

How we share your information 

We do not sell your personal information for money. We share it only with service providers that help us run our store, including: 

Service provider: 

Why we share:

Shopify 

Hosts our online store and processes orders 

Payment processors 

Securely process your payment 

UPS and FedEx 

Deliver your orders and returns 

Google Analytics 

Helps us understand how visitors use our site 

Meta (Facebook and Instagram) 

Measures our ads and shows you relevant ads 

Our email marketing provider 

Sends our newsletter to subscribers 

We may also disclose information if required by law, to protect our rights or the safety of others, or in connection with a sale or transfer of our business. 

Sharing data with advertising partners like Meta may be considered "selling" or "sharing" personal information under some U.S. state privacy laws. See "Your privacy rights" below to opt out. 

Cookies and tracking 

Cookies are small files stored on your device that help our site work, remember your cart, and understand how you use our store. We also use Google Analytics and the Meta Pixel, which collect information about your browsing to help us measure site traffic and the performance of our ads. 

You can control tracking in several ways: 

  • Adjust your browser settings to block or delete cookies (some site features may not work properly) 

Marketing emails 

If you sign up for our newsletter, we'll send you emails about new products, promotions, and news from Pimalu. You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by contacting us. Even after you unsubscribe, we may still send you emails about your orders, such as confirmations and shipping updates. 

Your privacy rights 

Depending on the state you live in (for example, California, Colorado, Connecticut, Virginia, and others), you may have the right to: 

  • Know what personal information we have collected about you and request a copy 

  • Ask us to correct inaccurate information 

  • Ask us to delete your personal information 

  • Opt out of the "sale" or "sharing" of your personal information for targeted advertising 

To make a request, email us at info@pimalubaby.com. We may need to verify your identity before responding, and we will not treat you differently for exercising your rights. Where supported, we also honor browser opt-out signals such as Global Privacy Control. 

Data retention and security 

We keep your information for as long as needed to fulfill your orders, maintain our records, and meet legal, tax, and accounting requirements. We use reasonable safeguards to protect your information, but no method of transmission or storage online is completely secure. 

Children's privacy 

Although we sell products for babies and children, our website is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it. 

Changes to this policy 

We may update this policy from time to time to reflect changes in our practices or the law. When we do, we'll update the date below and post the new version on this page. 

Contact us 

If you have questions about this policy or how we handle your information, contact us at info@pimalubaby.com. 

This policy was last updated on October 2, 2026.